MOOD BALLOONS aren’t ordinary balloons. They have special powers. They can take you to your special kingdom. There, you can unlock your emotions and let your feelings fly. It’s a wonderful place. So grab your mood balloon and begin to fly! This book helps children manage their emotions. Parents and teachers are encouraged to use this story as a trigger for children to express their feelings. You’ll see that kids are anxious to reveal the colors of their balloons and to discuss how these colors reflect their moods.

Over the past quarter-century, Netanel Semrik – Contento's founder, CEO – has been publicizing the personal stories of people all over the world on radio, television, the Internet and in printed media. Semrik began his professional career as a journalist and editor at Galei Tzahal (Israel Army Radio) and later worked as an editor and producer for successful Israeli television programs, including the acclaimed investigative program Uvda (Fact). In 2001, Semrik founded Contento de Semrik International Publishing House, later on became ContentoNow.